Wednesday, January 30, 2008
What is it about the words "exclusive", "only available here", "limited edition" and so on, that make an object suddenly that much more desirable? Is it only collectors and pack rats who feel that way, or is everybody more tempted to buy something when it's described in that manner? Why is it? Does buying that unique item somehow make us feel more special, privileged that we have the item, when obviously everyone can't have it? I don't know the answer, but those words certainly make me take notice, even if I don't wind up buying it!